CA dropout disrupting the Indian footwear industry!

Sohil Dhruv, the founder hails from a middle class family, where it was important to get a degree and take up a corporate secure job. He was always fascinated by shoes displayed in brands. Though they were not so pocket friendly he always aspired to get one for himself.

Being a shoe enthusiast, he always discovered a significant gap in the segment: footwear is either stylish or comfortable or costly. So he was determined to fulfill this void and crafted a footwear that was stylish, comfortable, pocket friendly but also sustainable and high quality. He did his research, created a strategy, and went to work and brought KOZI to life, a sustainable shoe brand that fits every individual's need.

KOZI was started in a small rented space with 2 employees and no knowledge of the industry with only 10,000 as an initial investment. In a candid conversation the founder mentioned, the first few pairs were a complete disaster and looking back at it, they feel they have come a long way.This progress required a lot of patience and perseverance.

It all begins with the idea, product or service and filling an existent gap for a start-up. So they conducted thorough market research to understand the market needs and where their idea would fit. Their next step was to create a high-quality product and then a meticulous marketing strategy that would highlight their USP and showcase the need of their product to the customer.

Kozi has sold more than 20000 pairs of shoes in the past 3 years.

xperttimes.com/ca-dropout-disrupting-the-indian-footwear-...

Taken on: March 1, 2022

Tags:

CAdropoutturnedShoeentrepreneur

SohilDhruv

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