Terra-Cottology, Part 7: The George Watts & Son Building, Juneautown Neighborhood, Milwaukee, Wisconsin, USA (1925)

(Updated May 14, 2024)

Centered on the building's southeastern corner.

The style employed here has been variously described as Mediterranean Revival, Moorish Revival, and Spanish Colonial Revival. It features flamboyant motifs also found on American movie palaces of the Roaring Twenties.

This two-storied confection is one of the Cream City's best examples of the artistry and craftsmanship of the American Terra Cotta Company. That firm, which was located in what is now part of the suburban sprawlopolis of Crystal Lake, Illinois, derived its base material from the clays of the Pleistocene till that blanket the American property. Illinois geologists classify this accumulation of poorly sorted, glacially deposited sediments as the Lemont Formation.

This site and many others in Milwaukee County are discussed at greater length in my recently released book Milwaukee in Stone and Clay (NIU Imprint of Cornell University Press).

And to see the other photos and descriptions of this series, visit my Terra-Cottology album.

Taken in: United States / Wisconsin / Milwaukee / Milwaukee (show map)

Taken on: June 26, 2019

Tags:

architectural_geology

architecture

Wisconsin

Watts Building

Milwaukee

terra-cotta « less

Sets appears in: • Architectural Geology of Milwaukee • The Beauty of Building Materials more » • Grab Bag of All Things Terra-Cotta • Natural History: Wisconsin • Terra-Cottology • Urban Exposures: La città esaminata « less

Groups appears in: • Rocks and Geology • Geology Rockers more » • Midwest • GeoTagging Flickr • Geotagged • Geology • Terra Cotta • Architecture | Nature • Architecture Photography • Old Buildings & More..... • Geologists • Milwaukee Architecture • USA - UNITED STATES OF AMERICA • Architecture of Days Gone By • The World of Architecture • Geology for all • Geology/EarthScience • Architectural Photography Group • Great Buildings • American Photography • Historic Wisconsin Buildings • Geotagged: Wisconsin • Geology Flickrs • World Of Architecture • Photography with a Story • We love Nature and Geology • Landscapes Buildings Waters | Landschaften Bauwerke Gewässer « less

Camera: NIKON COOLPIX A10, f/10.6, 1/125 sec, 7.9mm, ISO 80 (more info) (hide info)

Camera:	NIKON COOLPIX A10
Aperture:	f/10.6
Exposure Time:	0.008 sec (1/125)
Focal Length:	7.9mm
ISO:	80
Exposure Bias:	0 EV
Flash:	Off, Did not fire
Exposure Program:	Program AE
Metering Mode:	Multi-segment
White Balance:	Auto
Color Space:	Uncalibrated
Show full info

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