Cadillac 1970 DeVille Hardtop - a photo on Flickriver

Cadillac 1970 DeVille Hardtop

            As it had been since De Ville became a separate series, De Ville denoted Cadillac's mainstream model, falling between the Calais (which had replaced the Series 62) and the Sixty Special and Eldorado. The De Ville was redesigned for 1965 but rode on the same 129.5-inch (3,290 mm) wheelbase.

 Tailfins were canted slightly downward, and sharp, distinct body lines replaced the rounded look. Also new were a straight rear bumper and vertical lamp clusters. The headlight pairs switched from horizontal to vertical, thus permitting a wider grille. Curved frameless side windows appeared, and convertibles acquired tempered glass backlights. New standard features included lamps for luggage, glove and rear passenger compartments and front and rear safety belts. Power was still supplied by the 340 horsepower 429 cu in (7,030 cc) V8, which would be replaced by the 472 cu in (7,730 cc) for 1968. Cadillac dropped the X-frame and used a new perimeter frame.

In 1970, a facelift included a grille with 13 vertical blades set against a delicately cross-hatched rectangular opening. The bright metal headlamp surrounds were bordered with body color to give it a more refined look. Narrow vertical "vee" tail lights were seen again, but now had additional smaller V-shaped bottom lenses pointing downward below the bumper. Wheel discs and winged crest fender tip emblems were new. Exterior distinctions came from a De Ville script above the rear end of the belt molding and from the use of long rectangular back up light lenses set into the lower bumper as opposed to the smaller square lens used on the Calais.

The 1970 model year was both the last year that De Ville offered a convertible body style and for pillared sedans until hardtops were permanently dropped in 1977.

Taken on: November 1, 2023

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