Yorkshire, Four Dales : London & North Eastern Railway : "The Holidays Series" booklet : cover by Freda Lingstrom : c.1930

            For many years after 1923 the LNER issued an annual series of booklets describing the areas of the UK they served in an effort to 'sell' railway travel to, and within, the destinations. There appears to have been roughly 12 seperate booklets - and most years the series appeared with cover designs by Freda Lingstrom. Dating the series, or the various 'editions' and cover sequences is almost impossible as the Railway were careful not to date them!

In terms of design, Lingstrom seems to have been commissioned to undertake various subjects loosely associated with the area covered, and to produce various 'series' of styles of design. In addition the use of colour appears to have varied - in line with costs I suspect - ranging from quite complex multi-colour to simple black on coloured card. Lingstrom (1893 - 1989) trained as an artist and did a wide range of advertising for transport companies such as railways and shipping. She is however best remembered for her career in Children's TV at the BBC where she developed such programmes and characters as Andy Pandy! 

This cover, from the 'dark blue/black' design series , shows a monastic procession associated with the great monastic tradition of the Yorkshire Dales and the ruined abbeys that are still tourist attractions today.

Taken on: April 8, 2014

Tags:

LNER

Typography

travel publicity

railway publicity

London & North Eastern Railway

railway ephemera

Yorkshire

Yorkshire Dales

Yorkshire monastries

Mike Ashworth Collection « less

Sets appears in: • Things Yorkshire • Typography and typefaces more » • Freda Lingstrom for the LNER • Travel! • LNER publicity • Railway publicity « less

Groups appears in: • Typography and Lettering • Vintage Advertising more » • Typophile // typography, lettering and design • Vintage Typography • LNER • Text and Typography • Vintage Railway Publicity, pre-1980 • Rails in the Dales « less

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