Illustrated Sporting and Dramatic News Sport & Country magazine cover, 1954

            Nothing like a snappy title! Just to add to the banner the sub-titling reads Agriculture, horticulture, stock-breeding, research - so it is fair to say I think we know what goes on between these covers! The magazine had been founded under its 'long' title in 1874 and had started to lead with 'Sport & Country' in 1945. A last change came in 1957 to 'Farm and Country' before it ceased publication in 1970.

The cover is remarkably traditional - hardly surprising given its subjects and readership - with the unsigned artwork banner and the six adverts carried, above and blow the title. There's a good mix of once well-known brand names, such as McVities & Price biscuits and Cerebos Salt, and a grand array of layouts, tyoefaces, lettering and graphics.

Taken in: UK / England / Camden / Covent Garden (show map)

Taken on: January 25, 2020

Tags:

magazine

magazine cover

magazine title

cover design

advertising

Sport & Country magazine

Illustrated Sporting & Dramatic News

brands

type

typeface

typography

lettering

graphic design

layout

bordering

Triplex

Cerebos

Cerebos salt

Otard cognac

brandy

McVities & Price

biscuits

John Jameson whiskey

Car & General Insurance Co Ltd

London

Edinburgh

Manchester

Mike Ashworth Collection « less

Sets appears in: • Magazine covers • Typography and typefaces more » • Some old advertising « less

Groups appears in: • Typography and Lettering • Vintage Advertising more » • Typophile // typography, lettering and design • FOOD NOSTALGIA • Vintage Typography • Golden Age of Advertising: 1950s - 1970s • Font of All Wisdom - Unique lettering in design [VINTAGE] • Text and Typography • 1950s Britain (Original '50s images only) • Vintage Logos • PLANET EARTH VINTAGE ADVERTISING « less

Camera: Apple iPhone X, f/1.8, 1/17 sec, 4mm, ISO 40 (more info) (hide info)

Camera:	Apple iPhone X
Aperture:	f/1.8
Exposure Time:	0.059 sec (1/17)
Focal Length:	4mm
ISO:	40
Exposure Bias:	0 EV
Flash:	Off, Did not fire
Exposure Program:	Program AE
Exposure Mode:	Auto
Metering Mode:	Multi-segment
White Balance:	Auto
Color Space:	Uncalibrated
Software:	13.3
Show full info

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