Household Brand luxury emulsion paint - shade card, c1965

            For some reason "Household Brand" paints is a name that has stuck in my mind. They were, as noted ont he shade card here "only available at Woolworths", this being the UK F W Woolworth's stores. I do know they were manufactured for them, for many years, by Donald Macpherson & Co. Macpherson's had been founded in Manchester in 1884 as paint and lacquer manufacturers, moving to nearby larger premises in nearby Bury in the 1940s.

They appear to have worked closely with Woolworth's in the post-war years, especially in developing lines such as emulsion that no doubt caught the public's attention given the increasing market for DIY and home improvements in the 1950s onwards. Apparently by the early 1960s Household Brand paints were amongst the brand and market leaders in the UK, helped I suspect by Woolworth's purchasing power and keen pricing. This shade card, not dated, has a real feel of the early to mid-1960s, given the shades and colours as given that they seem familiar from our new 1960s suburban home in Great Barr, West Bromwich, of that date!

Woolworth's has sadly gone from the UK's High Streets - Macpherson's appear to have moved towards more trade based coatings although the name still survives as part of a larger group.

Taken on: December 21, 2020

Tags:

paint shades

shade card

Household Brand Paints

emulsion paint

Donald Macpherson & Co

Bury

Woolworth's

F W Woolworth & Co Ltd. brand

packaging

c1965

1960s fashion

DIY

home improvements

decorating

home decorating

1960s paint shades

marketing

advertising

publicity

paint colours

Off White

Pale Cream

Oyster

Shell Pink

Old Rose

New Cream

Pale Primrose

Sky Blue

Wedgwood Blue

New Sunshine

Pale Grey

Grey

Lilac

Primrose

Opal Green

French Bue

April Green

Almond Green

Lancashire

Mike Ashworth Collection « less

Sets appears in: • Paint shade cards and adverts • Some old advertising

Groups appears in: • UK Flickr users • Lancashire more » • Vintage Advertising • Suburban Britain • That Old Timey Feeling • Vintage Typography • Flickr Friends of The Twentieth Century Society • vintage packaging • Lancashire's Industrial Past 1860-1960 • Vintage Logos • Industrial and Trade Catalogues • Bury in the 1980s • PLANET EARTH VINTAGE ADVERTISING « less

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