Press advert in the Daily Mail Royal Tour Souvenir, 1954

            A page of adverts as seen in the  seen in the Daily Mail's Souvenir of the 1953/4 Royal Tour. They are for a variety of concerns ranging from office furniture to childrens charity to confectionery!

Sankey-Sheldon were manufacturers of steel office furniture and they sprang from an 'joint venture' of Jospeh Sankey and H & S Holdings, the latter appearing to be part of Harris & Sheldon, the shopfitters of Birmingham. Sankey's history went back to Victorian times and the important metalwork trades of the Black Country - the company had their original base in Bilston although latterly they also had works in Wellington, Shropshire. Sankey's had a wide range of manufacturing interests and were from 1920 part of the vast GKN empire, by way of the purchase of Sankey's a year earlier by Lysaght. Although Sankey had made such equipment for many years the 'joint' Sankey-Sheldon marketing company was set up in 1948 in 1949 Sankey's acquired the whole concern. The lettering seen in use here for the name was a common feature of their advertising as was the use of the two chaps climbing up to a vantage point or other!

The Shaftesbury Homes & "Arethusa" Trust are still in their current form one of the UK's largest childrens charity and were formed in 1848 - a typical act of Victorian 'philanthropy'. As well as homes they provided the training ships that were designed to give young men suitable nautical training.

The main advert is for the well-known Surrey based concern of Geogre Payne & Co Ltd and their popular Poppets chocolates. Sold in small pocke sized packets as well as these larger 'sharing' boxes Poppets came, as can be seen, in various fillings and flavours.

Taken on: August 7, 2021

Tags:

Mike Ashworth Collection

1954

advertising

publicity

vintage advertising

graphic design

lettering

typography

commercial art

press advert

Sankey Sheldon

office furniture

steel furniture

office equipment

logo

Shaftesbury Homes

childrens charity

Training Ships

Arethusa

Arethusa Trust

George Payne & Co

confectionery

chocolates

sweets

Poppets

Payne's Poppets

packaging « less

Sets appears in: • GKN - Guest Keen & Nettlefolds adverts • Welcome Home - Royal Tour Souvenir more » • Some old advertising • Chocolate and sweeties... « less

Groups appears in: • Retro Nostalgic Skooldays • Vintage Advertising more » • That Old Timey Feeling • FOOD NOSTALGIA • Golden Age of Advertising: 1950s - 1970s • Font of All Wisdom - Unique lettering in design [VINTAGE] • found images of food (and beverages) • vintage packaging • 1950s Britain (Original '50s images only) • PLANET EARTH BACK IN THE DAY • Vintage Logos • PLANET EARTH VINTAGE ADVERTISING « less

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Camera:	Brother MFC-J6930DW
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