Architectural Forum magazine : Architectural Design : October 1930 : Nirosta Metal advert

            From the splendid part one of the two part Architectural Forum magazine, the US magazine dealing with architectural design. This issue is primarily concerned with the Chrysler Building by William Van Alen, the noted art deco skyscraper that is still such an addition to NYC's skyline.

This advert was issued by the Krupp Nirosta Company INc., the American subsidiary of the vast German Krupp metals empire. Nirosta, as a trade name, dates back to 1912 when Krupp's patented the product as one of the first Austenitic stainless steels; at around the same date in the UK Harry Brearley of the Brown-Firth research laboratory in Sheffield discovered a martensitic stainless steel alloy, marketed as Staybrite, whilst in the US at both General Electric and Union Carbide similar research produced ferritic stainless steel. The skyline and detailing of the Chrysler Building makes much use of Nirosta metals to deliver the gleaming appearance of the building's architecture.

Taken on: November 20, 2021

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Architectural Forum

October 1930

USA

America

architecture

magazine

Chrysler Building

Manhattan

art deco

design

skyscraper

architect

William Van Alen

Chrysler Corporation

Mike Ashworth Collection

Stainless Steel

Nirosta Metal

Krupp

Krupp Nirosta Company Inc

architectural metalwork

metal cladding

lettering

typeface

typography

graphic design « less

Sets appears in: • Everything Electrical • The Architectural Forum, NYC, October 1930 more » • Trade catalogues and brochures • Iron & Steel • Some old advertising « less

Groups appears in: • industrial culture • Vintage Advertising more » • That Old Timey Feeling • Steel Industry • PLANET EARTH BACK IN THE DAY • 30's "ART DECO period" • Industrial and Trade Catalogues • PLANET EARTH VINTAGE ARCHITECTURE • PLANET EARTH VINTAGE ADVERTISING • ₪ ARCHITECTUR•ℰxᴛᴇʀɪᴏʀ┼ɪɴsɪƊƐ•SIGN ₪ « less

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