"See Beautiful Britain by Southdown Coach Cruising Holidays" : brochure for 1959 programme : front cover

            Many people recall the once great Southdown bus and coach company who, based in Brighton, served much of the south east coast and hinterlands with bus and coach services. The company, like many others, also had big business in coach based holidays and tours and in immediate post-war Britain, with car and fuel rationing still in force and before the onset of cheaper continental air flights, coach holidays were very popular. This lavish brochure is for Southdown's British based coach holidays as they did a separate publication for European tours - the latter being a speciality of the company based as they were on the Channel coast. 

The tours ranged from a 4 day excursion to such destinations as Blackpool or Devon and Cornwall up to 14 days to John O'Groats and Deeside but crowned by an 18 day tour that left London Victoria Coach Station every Tuesday and Thursday and at 70 guineas was all inclusive. Indeed, with an eye on the wider London market (that included overseas visitors) many of these tours either departed or called at VCS with effective 'connection' services from the South Coast and other towns Southdown served. 

Southdown made much of the quality of its coaching fleet, rightly so, and were especially proud of the "finger tip control' reclining and adjustable passenger seats fitted to vehicles and that have a whole page of explanation in the brochure and that feature very much so on the covers - the idea of seeing Britain from the comfort of your own armchair being the ploy. The brochure was designed in-house by Southdown's publicity department and printed at the quality colour concern of Sir Jospeh Causton & Sons. The front cover shows a hill top castle scene as the lounging couple take the view in.

Taken on: January 16, 2022

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See Beautiful Britain

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Harlech Castle « less

Sets appears in: • Southdown Motor Services - see Beautiful Britain brochure 1959 • Travel! more » • Old bus, trolleybus and tram stuff « less

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Vintage Illustration • Golden Age of Advertising: 1950s - 1970s • Font of All Wisdom - Unique lettering in design [VINTAGE] • 1950s Britain (Original '50s images only) • Classic Transport • PLANET EARTH TRANSPORTATION • PLANET EARTH BACK IN THE DAY • Vintage Logos • PLANET EARTH VINTAGE ADVERTISING « less

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