Winter Sunshine holidays in Southern England : guide issued by the Southern Railway of England : Winter season 1947 - 48 : back cover : Brighton is always in season

            This would be the last such guide book issued by the Southern Railway as, in 1948, they would be nationalised as part of the new British Railways. Since their formation at the 1923 Grouping the Southern had continued the raiwlay tradition of advertising the various resorts and destinations they served for the tourist market. The Southern made great play of the more likely clement weather to be found at various South Coast resorts such as Brighton, Bournemouth and the Isle of Wight.

This guide 'as described in the diary of Leonora Fry' and 'decorated' by Margaret Bradley continues in that tradition and includes a range of resorts giving details of train services, hotel and accomodation facilities and winter activities. The winter of 1947 into 1948 came after one of the most severe winters Western Europe had experienced and here in the UK life was still very post-war austerity - many of these resorts having been closed 'for the duration'. I suspect some of them must have still felt fairly threadbare that winter but there would have been a desire to return to better and more 'normal' times.

The back cover is this full page advert for Brighton - always a lure for both Londoners and those from further afield.

Taken on: September 18, 2022

Tags:

Mike Ashworth Collection

Winter Sunshine Holidays in Southern England

Margaret Bradley

1947

Winter 1947 - 1948

transport ephemera

guide book

holidays

travel

tourism

publicity

advertising

railway publicity

South Coast resorts

England

Brighton

Isle of Wight

Hove

Worthing

Bournemouth

Chennel Islands

Portsmouth

Swanage $Everybody's photos tagged with Ilfracombe$ Ilfracombe

Bognor Regis

Southern Railway

Brighton is always in season

vintage advert

lettering « less

Sets appears in: • Winter Sunshine Holidays in Southern England : guide book issued by the Southern Railway, 1947 • Travel! more » • The Southern Railway of England • Railway publicity « less

Groups appears in: • Typography and Lettering • Vintage Advertising more » • That Old Timey Feeling • Typophile // typography, lettering and design • PLANET EARTH BACK IN THE DAY « less

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