How YOU can gain from the greatest Motoring news ever! : Advertising & publicity information brochure for the Austin Cambridge A40/A50 launch 1954 : Austin Motor Company, Birmingham

            An interesting brochure - issued to car dealers and showrooms to show the range of advertising and publicity material that was available to support the launch of the new Austin A40 and A50 range, the Austin Cambridge, that was launched on 28 September 1954. It describes the items that were automatically free-issued as well as other items that could be obtained and these include printing blocks that allowed dealers to place adverts directly in publications such as local newspapers or magazines.

The range includes the brochures that would have been given to prospective purchasers, nationally issued adverts from Austin themselves, posters, folders and cards along with window banners. I suspect one interesting item would be the 'styling booklet "GS5 into Cambridge" showing how the car was designed from concept to production - strictly one per dealer! There is a name on many of the blocks showing the illustrator of the new model but I cannot decipher it.

Away from the hype - 'This new Austin will sell - and sell - and sell" - the A40 was not a big seller with sales of only around 30,00 until it was withdrawn in 1957. The A50, with a larger engine, sold better with 115,000 being built until 1957.

The brochure's cover uses the BMC 'rosette', the logo of the British Motor Corporation that was the result of the 1952 marriage between long term rivals Austin of Birmingham amd Morris Motors of Oxford.

Taken on: September 27, 2022

Tags:

Mike Ashworth Collection

cars

motoring

car design

car styling

vehicle design

advertising

advertising blocks

publicity

marketing

car sales

car showrooms

car dealership

window banners

showcards

graphic design

press adverts

booklets

car publicity

Austin of England

Austin Motor Company Ltd.

Longbridge

Birmingham

British Motor Corporation

Austin Cambridge

Austin A40

Austin A50

Austin Cambridge A40

Austin Cambridge A50

1954

September 1954

28 September 1954 « less

Sets appears in: • Austin Cambridge A40 and A50 : launch materials - September 1954 • BMC - the British Motor Corporation more » • Austin of England • Car and vehicle adverts. • 1950s cars « less

Groups appears in: • Austin cars • Vintage Advertising more » • Golden Age of Advertising: 1950s - 1970s • BIRMINGHAM, THE WORKSHOP OF THE WORLD • 1950s Britain (Original '50s images only) • Old Car Adverts • PLANET EARTH TRANSPORTATION • PLANET EARTH BACK IN THE DAY • Vintage Logos • Industrial and Trade Catalogues « less

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