British Railways : Car-Carrying Services 1964 : brochure : Car-Sleeper

            A brochure issued by the Briitsh Railways Board advertising their Car-Carrying Services for the season 1964. British Railways had inaugurated the "Car-Sleeper Ltd" from London to Perth in Scotland during the summer 1955 season and, as the name implies, the train carried cars and sleeper cars for the driver and passengers - the idea being to save the time, cost and fatigue of long-distance travel in pre-Motorway days. The services grew until by 1964 a series of similar services covered much of the UK and indeed allowed Continental connections.

Car-Sleeper services covered overnight services as noted here with eight routes that included travel to Dieppe and Boulone in France from the north of England and Scotland. Day Car-Carriers were simpler, short distance journeys taking approximately four to six hours and Car-Tourist services allowed unaccompanied cars to be transported with the travellers going on separate day or sleeper services. By this date the service had started to move towards dedicated terminals as well as adapted freight or goods yards facilities and car transporters, allowing 'double deck' stacking of cars as well as flatbed wagons. In 1966 the services were rebranded, along with the new BR logo, as Motorail. During the 1970s and '80s as the motorway network grew Motorail services started to contract and the final dedicated one ceased at the privatisation of British Rail in 1995.

The brochure is interesting from a design standpoint as it is one of a 'family' using a bold graphic design that dated from the few years before the introduction of British Rail in 1965. No use is made of the British Railways 'totem' logo and Gill Sans typeface has been dropped. Striking graphics and colour along with a bold typeface are used and it is a shame that no designer is credited with this brochure.

Taken on: January 18, 2023

Tags:

Mike Ashworth Collection

British Railways

travel

transport

motoring

Car-Carrying Services

Car-Sleeper train services

Day Car-Carrier train services

Car-Tourist train services

1964

brochure

graphic design

typeface

typography

advertising

publicity

ephemera

transport ephemera

London

Scotland

England

Wales

Continental travel

Birmingham

Sutton Coldfield

Stirling

Glasgow

Newhaven

Dieppe

Perth

Manchester

Dover

Boulogne

Newcastle

York

Sheffield

Exeter

Surbiton

Okehampton

Newton Abbot

Plymouth

St Austell

Penzance « less

Sets appears in: • British Railways - Car-Carrying Services : brochure, 1964 • Typography and typefaces more » • Travel! • British Railways and British Rail ephemera « less

Groups appears in: • Typography and Lettering • Typophile // typography, lettering and design more » • Vintage Typography • Text and Typography • British Rail • Vintage Railway Publicity, pre-1980 • Travellers' Tails • British Railways in the 60's « less

Camera: Brother MFC-J6930DW (more info) (hide info)

Camera:	Brother MFC-J6930DW
Color Space:	Uncalibrated
Software:	Apple Image Capture
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