Famous Atom fireplaces and colour schemes : Catalogue : Henry Moat & Son Ltd. : Newcastle Upon Tyne : 1955 : The Danesbury and The Chesters

            A well produced brochure that acts as a catalogue for the range of "Atom" fireplaces and associated grates and fires made by the Newcastle Upon Tyne company of Henry Moat & Son Ltd; the company also had branches in Sunderland, Carlisle, Stockton and Darlington. Although, especially in newer homes, gas and electric fires were gaining in popularity a surprising number of homes, even new builds, chose to have an open fire. At the time solid fuel was still a widespread energy source for the home, often fitted with back boilers to assist in hot water supplies, and although none are shown here, more fuel efficent stoves were available. However, it's also worth recalling that the following year one piece of legislation that would fundamentally change the supply of open fires was implemented - the Clean Air Act of 1956.

In terms of design I suspect many '50s architects would have inwardly groaned at the look shown here! Although there are some slight hints of a nod to 'modernity' there is still very much a pre-war 'traditional' feel to the styles of fireplaces and surrounds. One model is available with an in-built electric fire, the 'Portland' but even this still has a certain dated style about it. The various names for the fireplaces help evoke Olde England, cathedral towns, and a sort of stability; The York, The Salisbury, The Cranford, etc.

The catalogue also shows the various firesets available for fitting to the various fireplaces and a loose sheet, dated February 1955, that helps show the different options available.

Taken on: November 19, 2023

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Mike Ashworth Colelction

catalogue

home

house

home decoration

heating

home heating

solid fires

solid fuel fires

open fires

coal fires

fireplaces

fire surround

fire grate

domestic heating

solid fuel heating

1955

home decor

architecture

interior design

1950s design

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Henry Moat and Son Ltd.

Atom Fireplaces and Colour Schemes

price list

Moat's Atom Fireplaces

Newcastle Upon Tyne

publicity

marketing

advertising « less

Sets appears in: • Henry Moat & Son Ltd., Famous Atom Fireplaces catalogue, 1955 • Trade catalogues and brochures more » • Some old advertising « less

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Golden Age of Advertising: 1950s - 1970s • Advertising through the years • 1950s Britain (Original '50s images only) • PLANET EARTH BACK IN THE DAY • Industrial and Trade Catalogues • PLANET EARTH VINTAGE ARCHITECTURE • ₪ ARCHITECTUR•ℰxᴛᴇʀɪᴏʀ┼ɪɴsɪƊƐ•SIGN ₪ « less

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