17 graphic designers London : Balding + Mansell : London : 1963 : Jock Kinneir and Margaret Calvert : 2

            Balding & Mansell were a long established printing company founded in 1892 and based in Wisbech, Cambridgeshire. In 1963 they published a book entitled 17 graphic designers [in] London that looks at the work of some of the important contemporary British graphic designers. They were; Dennis Baily, Derek Birdsall, George Daulby, George Mayhew, Peter Wildbur, Ian Bradbery, David Collins, Bob Gill, Alan Fletcher, Colin Forbes, Sydney King, Jock Kinneir, Margaret Calvert,  Romek Marber, John Sewell, Barry Trengrove and Tom Wolsey. The book devotes four pages or so to each designer and after a brief resumé looks at some of the commercial work they have undertaken for a wide range of clients. The work includes lettering and typefaces, publicity, advertising, signs and corporate identities.

These two pages are part of the examples of work by Jock Kinneir and his associate Margaret Calvert who were operating a practice under the name Kinneir Design Associates. The pair had worked on some important lettering schemes as seen here for British road and traffic signs for the new Motorway system and this would lead to their most internationally famous commission; that for the new UK standards for road and traffic signs, including the new typeface, adopted as part of the recommendations of the Worboys Committee in 1963/65. 

Here we see examples of the motorway signs that acted as precursors to the 1965 Standard along with the Ministry of Transport alphabet adopted,  as well as the shortlived 'clearway' sign. The once ubiquitous MOT Test Station sign was also designed by Kinneir and Calvert and is shown here. The pages also show a symbol for Oil India and the symbol for Ryman Ltd. 

Although all designs here are credited to Kinneir, Calvert does get credit in the introduction, quite rare in the more chauvinistic times the book was produced.

Taken on: February 6, 2024

Tags:

Mike Ashworth Collection

lettering

typography

graphic design

publicity

corporate identity

17 graphic designers London

Balding + Mansell

Wisbech

London

book

1963

Dennis Baily

Derek Birdsall

George Daulby

George Mayhew

Peter Wildbur

Ian Bradbery

David Collins

Bob Gill

Alan Fletcher

Colin Forbes

Sydney King

Jock Kinneir

Margaret Calvert

Romek Marber

John Sewell

Barry Trengrove

Tom Wolsey.

Kinneir Design Associates

motorway signs

UK road signs

MOT alphabet

Ministry of Transport alphabet

traffic signs

MOT test station sign

Vehicle Test Station sign

Oil India symbol

Ryman's stationers symbol

clearway sign « less

Sets appears in: • 17 graphic designers London : Balding + Mansell : Wisbech : 1963

Groups appears in: • Typography and Lettering • That Old Timey Feeling more » • Vintage Typography • Text and Typography « less

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