Industrious Mr. Therm : advert issued by the North-Eastern Gas Board : in Brighouse Official Handbook (4th edition) : Brighouse Corporation : E. J. Burrow & Co. Ltd. : nd [1949/50]

            The Fourth Edition of the official handbook to the Borough of Brighouse situated in the Calder Valley in the then West Riidng of Yorkshire. The Borough, post-1974 reorganisation, now forms part of the larger Metropolitan Borough of Calderdale. The cover is unusually bold and for once does not show the 'usual' borough coat of arms but instead a collage of industry showing the variety of factories and works that existed in the busy little borough.

Most, if not all British local authorities of the time produced such an 'official handbook' full of information, services and attractions for both residents as well as details on various local trades and industries in the hope of 'attracting new investment'. Oddly, like my other post-war handbook to Brighouse this too has returned to the U.K. from Germany.

The newly nationalised Gas Board has an advert featuring the cheeky Mr. Therm selling gas for both domestic and industrial purposes. Mr. Therm had been adopted by the pre-nationalisation UK town gas industry, both private and municipal undertakings, following his 'invention' by artist Eric Fraser for the London Gas Light & Coke Company in 1932. Brighouse's gas supply had been in muncipal hands until nationalisation.

Taken on: February 17, 2024

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Mike Ashworth Collection

official handbook

Brighouse

West Riding of Yorkshire

West Yorkshire

Brighouse Corporation

c.1949

industry

commerce

publicity

Mr Therm

Eric Fraser

North - Eastern Gas Board

gas

town gas

advert

advertising

housewife

domestic

industrial « less

Sets appears in: • Brighouse Official Handbook c.1949/50 • Things Yorkshire more » • Gas! - town gas for lighting and heating • Mr Therm • Official Guides and Handbooks « less

Groups appears in: • Vintage Advertising • Golden Age of Advertising: 1950s - 1970s more » • We love the North • Advertising through the years • 1950s Britain (Original '50s images only) • Mr Therm - the little gas man! • UK town gas industry « less

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