Outdoor Advertising : R. Nelson and A.E. Sykes : George Allen & Unwin Ltd. : London : 1953 : " The most important factor ..."

            A fascinating textbook on Outdoor Advertising - "its function in modern advertising and marketing" published in 1953 and claiming to be the first such volume published since Cyril Sheldon's 1916 "Billposting" that had been reissued in 1927. The book considers, in three sections, the practical production of advertising including the contractor, agent and designer; a second looking at application of planning and selection of advertising type and location including the impact of the then new planning laws and, finally, research into target audiences for various campaigns. 

The book has numerous illustrations including a series of uncredited sketches showing aspects of advertising in the 'townscape' as well as various reproductions of poster artwork. One of the uncredited sketches shows "the most important factor in outdoor advertiisng" relating to the prominance of the poster hoarding. That said I suspect such a hoarding would now fall foul of advertising or planning consent! "M & D" stands for Meredith & Drew, a then well known brand of biscuits.

Taken on: March 14, 2024

Tags:

Mike Ashworth Collection

poster

advrtising

advert

graphic design

Outdoor Advertising

R. Nelson

A.F. Sykes

George Allen & Unwin

London

1953

publicity

marketing

poster design

streetscene

transport

trolleybuses

pedestrians

poster audiences

illustration

artwork

drawing

Meredith & Drew « less

Sets appears in: • Outdoor Advertising : Nelson & Sykes : 1953 • Some old advertising

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Vintage Illustration • Golden Age of Advertising: 1950s - 1970s • Vintage Advertising Posters • Advertising through the years • 1950s Britain (Original '50s images only) • PLANET EARTH BACK IN THE DAY « less

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