One-Line specimens of Ludlow typefaces, Rules, Ruleforme and Borders : booklet : Odhams Press Ltd., London : nd : c.1935 : introduction 2

            The partial remains of a booklet issued by the large London based printers and publishers Odhams Press Limited and describing, with examples, the Ludlow typesetting system that the company offered. The US based Ludlow Typograph Company was founded in 1906 by the machine's inventor, Washington Irving Ludlow, and machinist William A. Reade to manufacture a simpler, cheaper version of a Linotype casting machine. Production began in 1912 and the system, that I have heard described as a poor relation to Linotype or Monotype, became popular due to its cheaper cost in settings such as smaller newspapers and print shops. The Ludlow company appears to have survived into the 1980s. Odhams had its origins in the 1870s but by 1920 had become known as Odhams Press Ltd. and became a major magazine, newspaper and later book printer and publisher.

The Ludlow Company's principal typographer was Glasgow born Robert Hunter Middleton (1891 - 1985) who designed many of their proprietorial typefaces many of which are shown here. The pages also show examples of borders and ornaments some of which are used on this cover. Interestingly on the back page, blank for notes, someone has written in bold letters "No Good!"

Taken on: June 12, 2024

Tags:

Mike Ashworth Collection

Odhams Press Ltd.

typeface

typefaces

typography

printing

publishing

Ludlow System

Ludlow Typesetters

85 Long Acre

Ludlow System of composition

Ludlow typefaces Rules Ruleforme and Borders

typeface specimens

printers borders

printers ornaments

c.1935

Trade catalogue « less

Sets appears in: • Specimens of the Ludlow Typesetting System : Odhams Press Ltd. : London : c.1935 • Typography and typefaces

Groups appears in: • Typography and Lettering • Vintage Typography more » • Font of All Wisdom - Unique lettering in design [VINTAGE] • Text and Typography • Industrial and Trade Catalogues « less

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