The new Humber Hawk : brochure : issued by Humber Limited - Rootes Motors Ltd. : Coventry : UK : nd [c.1957] : main inner fold

            A rather fine, folding brochure issued by Humber Limited of Coventry and likely to be in connection with the launch of the new Series I version of the model. It gives lavish details of the four door saloon that was amongst the largest of its type produced by a British mass producer of vehicles; the brochure shows the variants that included the saloon, an estate version and a 'limousine' that included a screen allowing privacy for passengers in the back seats from the driver. The latter was, I recall, popular as an 'official' car for organisations such as the Minsitry of Defence. The Series I was in production until 1959 and later variations, along with the allied Super Snipe, continued in production until 1967. The brochure gives details of the designs and the various options such as overdrive or automatic transmission.

Humber had been formed in 1887 and over time built bicycles, motor bikes and cars. In 1925 the company acquired Commer Ltd., giving them a range of commercial vehicles, but in the difficult years of the later 1920s the company looked to bolster its finances. In 1929 they effectively merged with the part owned Hillman Motors; this brought them into the orbit of the Rootes brothers who, in 1931, acquired a majority shareholding of Humber.

The brochure cover is by the noted commercial artist Vic Carless (1928 - 2011) who did much work for Rootes as well as many other clients and included marine and aviation subjects as well as vehicles.

Taken on: June 15, 2024

Tags:

Mike Ashworth Collection

cars

brochure

c.1957

Humber Ltd.

Coventry

British cars of the 1950s

marketing

advertising

commercial art

graphic design

car brochure

Rootes Motors Ltd.

Humber Hawk

The New Humber Hawk

Humber Hawk Series I

Vic Carless

vehicle design

car design

Humber Hawk saloon

Humber Hawk limousine

Humber Hawk estate car

sales brochure

glamourous

glamour « less

Sets appears in: • The new Humber Hawk : sales brochure : c.1957 • 1950s cars more » • Some old advertising « less

Groups appears in: • That Old Timey Feeling • Golden Age of Advertising: 1950s - 1970s more » • 1950s Britain (Original '50s images only) • Old Car Adverts • PLANET EARTH BACK IN THE DAY • British Cars Photography « less

Camera: f/1.8, 1/460 sec, 6.8mm, ISO 80 (more info) (hide info)

Aperture:	f/1.8
Exposure Time:	0.002 sec (1/460)
Focal Length:	6.8mm
ISO:	80
Exposure Bias:	0 EV
Flash:	Off, Did not fire
Exposure Program:	Program AE
Exposure Mode:	Auto
Metering Mode:	Spot
White Balance:	Auto
Color Space:	sRGB
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