Finchley Makes History : electricity in the home : booklet issued by : Borough of Finchley Electricity Department : April 1937 : showrooms

            Well, there's a first! Finchley making municipal history when, in April 1937, its municipal electricity undertaking was the first to take advantage of the provision in the Electricity (Supply) Act of 1926 to institute a two-part tariff scheme that allowed a consumer to acquire a new electric cooker "free' of cost, deposit or hire charges by agreeing to a higher domestic supply tariff. The booklet has details of the scheme, the appliances available as well as the use of electricity around the home.

For an expanding suburban borough such as Finchley in the 1930s the increasing market for domestic electriicty and appliances was bouyant as the Department pushed the simplicity and 'modernity' of electricity in the modern home. The then Urban District Council had initiated the supply of electricity in 1903 when the small generating station in Squires Lane opened and the council acquired the Finchley Electric Light Company. The relatively small scale of generating plant saw the council move towards bulk supplies in 1931 from the London and Home Counties Joint Electricity Authority (one of the authorities set up to rationalise the generation and distribution of electricity in 1925) and within years the vast majority of the then Borough Council's requirements came via the JEA. The station at Squires Lane ceased generating in 1958.

The Department also had two showrooms that it appears were being built or rebuilt on Falloden Way and in the High Street at North Finchley. Here consumers would have been able to pay bills, set up accounts as well as view and purchase appliances. The Showrooms also allowed for cookery demonstrations to assist the 'housewife' to get used to the 'new ' electric cooking.  As can be seen in the architects sketch the modernity can be discerned.

Taken on: June 27, 2024

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Mike Ashworth Collection

electricity

Borough of Finchley

Middlesex

London

Finchley Borough Council

Borough of Finchley Electricity Department

Finchley Electricity Showrooms

51 Market Place

Falloden Way

Hampstead Garden Suburb

66 High Street

Finchley

booklet

electrical appliances

domestic electric tariffs

1937

Finchley Makes History

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Sets appears in: • Finchley Makes History : Borough of Finchley Electricity Department : booklet : 1937 • London books and maps

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