Clyno - the 'out of the ordinary' car : advert issued by The Clyno Engineering Co. (1922) Ltd. : in : Wolverhampton Official Guide 1929

            The 1929 Official Guide to the County Borough of Wolverhampton was issued by the town's Industrial Development Association and written by W. J. Maxwell. As well as describing the town's services, amenities and industries there is an element of selling the borough to prospective new industries; understandable given the slump and the town's reliance on older, heavier and metal based industries. To that extent the town managed to attract newer industries at around this time including Goodyear's rubber planr, Courtaulds textiles and various electrical works.

Wolverhampton had, thanks to earlier metal bashing, tubes and bicycles, a nascient motor industry with several manufacturers such who did not weather the storm. Clyno was one of them; formed in Thrapston as makers of pulleys in 1909, Frank and Ailwyn Smith moved to works in Wolverhampton in 1910 and began to make motor cycles. In 1922, after restructuring Clyno began to make cars and in their heyday they became the third largest motor car producers in the UK, after Austin and Morris, by dint of cutting sales prices as low as possible. Whilst this brought in orders, to the extent that in 1926 they opened an additional works in Bushbury, Wolverhampton, the need to develop new models as well as cope with production at lower unit cost, led to the company failing in 1929 after a disasterous launch of a new model, the Century, along with the ending of a sales agreement with Rootes Brothers and a change in engine suppliers.

Taken on: July 14, 2024

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Clyno 9-HP car « less

Sets appears in: • Everything Electrical • Wolverhampton more » • Car and vehicle adverts. « less

Groups appears in: • industrial culture • Vintage Advertising more » • That Old Timey Feeling • Wolverhampton as it was. • Made in Wolverhampton • Advertising through the years • Old Car Adverts • PLANET EARTH TRANSPORTATION • PLANET EARTH BACK IN THE DAY • Black Country Works Factories and Industry • Black Country pride « less

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