Synchromatic Time Recording Co. Ltd. : advert in : Liverpool Official Industrial Handbook : Liverpool Corporation : E. J. Burrow & Co. Ltd. : nd [c.1955]

            A fine colour advert as seen in Liverpool's c.1955 Official Industrial Handbook. This lavish book has an immense amount of information as to the work of the Corporation, the city's amenities and services as well as discriptions of the port, shipping services and industrial activities. These included the three municipally developed suburban trading estates at Aintree, Kirkby and Speke.

This advert for the Anfield based company of the Synchromatic Time Recording Co. Ltd. is enlivened by an image of one of their more recent 'special' jobs; the construction of the Guinness Festival Clock that was displayed at the 1951 Festival of Britain and was says the advert "the first large animated clock to be completely regulated by electrical control". Much of the machine was by Baume and Co Ltd. of Hatton Garden in London and the clock was at Battersea Gardens. It proved very popular and was eventually joined by two 'travelling' versions; sadly none have survived.

At first glance the design looks similar to the works of Rowland Emett, the cartoonist and designer of several highly whimsical kinetic sculpture and Automaton. However this was by "Lewitt-Him", the professional partnership of Jan Le Witt and George Him who were Polish graphic designers and poster artists who came to the UK in the 1930s and whose work was highly popular and recognisable, commissioned by many commercial clients. The partnership was dissolved in 1955.

Taken on: July 28, 2024

Tags:

advertising

advert

Liverpool City Council

City of Liverpool Official Guide

City of Liverpool handbook

City of Liverpool

Liverpool official industrial handbook

c.1955

E.J. Burrow & Co. Ltd.

Synchromatic Time Recording Co. Ltd.

master clocks

horology

clock makers

time recorders

timing devices

electric clocks

Erskine St. Works

Anfield

Liverpool 6

Guinness Festival Clock

1951 Festival of Britain

Lewitt-Him

graphic design

kinetic sculpture

Guinness Clock

1951

Jan Le Witt

George Him

Baume and Co Ltd

Hatton Garden

A Guinness & Co Ltd

Guinness advertising « less

Sets appears in: • Everything Electrical • City of Liverpool Official Industrial Handbook : c.1955 more » • Trade catalogues and brochures • Guinness advertising • Liverpool and Merseyside • Some old advertising « less

Groups appears in: • industrial culture • Vintage Advertising more » • Industrial Architecture/ Archaeology UK • Old Liverpool • That Old Timey Feeling • Golden Age of Advertising: 1950s - 1970s • Festival of Britain • Vintage Advertising & Antiques • Advertising through the years • 1950s Britain (Original '50s images only) • PLANET EARTH BACK IN THE DAY « less

Camera: Brother MFC-J6930DW (more info) (hide info)

Camera:	Brother MFC-J6930DW
Color Space:	Uncalibrated
Software:	Apple Image Capture
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