The Austin A40 Sports : publicity brochure : Austin Motor Company : Longbridge, Birmingham : nd [c.1950] : first fold

            A gloriously colour printed sales brochure for the "sparkling new Austin", the A40 Sports model that was introduced at the London Motor Show in 1949 going into production in 1950 for the year 1951. Based on the mechanics of the Austin A40 Devon the aluminium bodywork, designed by Eric Neale, was constructed for Austin by Jensen Motors in nearby West Bromwich. Two versions were produced between 1950/1 and 1953 with the car, considered more a touring car than a sports car, aimed as much as export as well as the home market.

The graphics, splendidly over the top as usual, are again sadly uncredited but do the required job of 'bigging' the car ,with the hood both in place and stowed, up. The open version includes a very Terry-Thomas look-a-like appearing to admire the passenger as much as the vehicle. A faint garage stamp on the cover shows the brochure came from the Granby Garage of Ernest Angus at Riddlesden, Keighley, then in the West Riidng of Yorkshire.

Taken on: September 12, 2024

Tags:

Mike Ashworth Collection

cars

auto

automobile

vehicle design

1950s cars

sales brochure

publicity

brochure

advertising

folder

Ernest Angus Ltd

Granby Garage

Riddlesden

Keighley

West Yorkshire

Austin A40

Austin A40 Sports

c.1950

Austin Motors Ltd.

Longbridge

Birmingham

Jensen Motors

West Bromwich

artwork

lettering « less

Sets appears in: • Austin A40 Sports : sales brochure : c.1950/51 • Austin of England more » • Car and vehicle adverts. • 1950s cars • Some old advertising « less

Groups appears in: • Austin cars • Vintage Advertising more » • That Old Timey Feeling • Golden Age of Advertising: 1950s - 1970s • Advertising through the years • 1950s Britain (Original '50s images only) • Old Car Adverts • PLANET EARTH BACK IN THE DAY « less

Camera: Brother MFC-J6930DW (more info) (hide info)

Camera:	Brother MFC-J6930DW
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Software:	Apple Image Capture
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