The changing scene at Northam : County Borough of Southampton : George Wimpey & Co. Ltd. : 1960

            A brochure issued by the builders George Wimpey & Co. Ltd on behalf of the Housing Committee of the County Borough of Southampton in 1960 to mark the Northam Comprehensive Re-Development Scheme. The new housing estate, dominated by the sixteen storey Millbank House, was constructed following the Corporation's compulsory purchase order in 1956 that designated the area as being of poorer quality, life expired housing that had also suffered from war damage.

Southampton's earlier municipal housing schemes had seen suburban estates constructed on the periphery of the town (Southampton became a city in 1964); this scheme was closer into to the city centre and the new scheme, to accomodate 1652 persons in 498 dwellings along with a shopping centre, was overseen by the Borough's Engineer and Surveyor's Department on behalf of the Housing Department. 

It was the Chairman of that Committe, Councillor R. Burns, who presided over the opening of Millbank House at 11.30 am on the morning of Tuesday 1 November 1960 when the Mayor, Councillor W. Greenaway, formally opened the block. I suspect the guests were given opportunity to view the Show Flat Number 2 that had been, as described in one of the advert, furnished by the Southampton Co-Operative Society with their range of CWS Zodiac furniture. Other adverts include those of the builders Wimpey who had also built 2,000 other council homes for the County Borough. A stapled sheet gives further details from the Borough Engineer and Surveyor, F. L. Wooldridge, and the various contract and unit prices for the scheme; it came in at about £1,205,615 to cover the tower block, the surrounding maisonette blocks, new shops and garages.

This advert is for another furniture company; tenants moving into Millbank Tower might, after all, want new furniture to match their new surroundings. This is for Tracey's of East Street who stocked a wide range of furniture and home furnishing brands.

Taken on: November 17, 2024

Tags:

Mike Ashworth Collection

housing

council housing

post war redevelopment

1950s

1960

1 November 1960

ephemera

brochure

commemorative brochure

Southampton

Hampshire

Northam

Northam comprehensive redevelopment scheme

Millbank House

County Borough of Southampton

Housing Department

tower block

new housing

reconstruction

building

George Wimpey & Co. Ltd.

Southampton Borough Engineer & Surveyor's Department

advert

aerial views

Tracey's Furniture Stores

East Street « less

Sets appears in: • The changing scene at Northam : Commemorative Brochure opening of Millbank Tower : County Borough of Southampton and George Wimpey Co. Ltd. : 1 November 1960 • Southampton more » • UK housing schemes - mid 20th Century schemes • Some old advertising « less

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Golden Age of Advertising: 1950s - 1970s • Flickr Friends of The Twentieth Century Society • Advertising through the years • 1950s Britain (Original '50s images only) « less

Camera: Brother MFC-J6930DW (more info) (hide info)

Camera:	Brother MFC-J6930DW
Color Space:	Uncalibrated
Software:	Apple Image Capture
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