Blankenberghe - Blankenberge : Belgium : tourist leaflet : 1934 : back cover

            A rather fine and deco feel to this folding leaflet issued to promote the Belgian coastal resort of Blankenberge, here described by the French version of the town's name, Blankenberghe. Undated it has been stamped by the "Sheffield Sports CC - 1934" and indeed the folder illustrates the stylish pier that was constructed and opened in 1933.

For many years Blankenberge was quite the chichi resort especially during the Belle époque when many titled Europeans made this their favoured vacation haunt. In inter-war years the original pier and the famous Casino were reconstructed in 1933/34 and a 'moderne' crowd were attracted. After heavy damage during WW2 the town, after repair and reconstruction, was still a popular holiday destination.

The leaflet, showing the Pier and the new Casino, even has aircraft overhead as if to emphasis the modern nature of the town. The leaflet is printed by "Hélio R. Protis et F. Vuldar, Liége" and the artwork is credited; however I cannot quite make the artist's name out at this stage. The gold decorative border is shown throughout the leaflet.

This image of the pier appears to have also been issued as a commercial black and white postcard with the artist's name rather crudely removed.

Taken on: November 18, 2024

Tags:

Mike Ashworth Collection

travel

holidays

vacations

leaflet

ephemera

marketing

publicity

advertising

voyage

tourisme

vacances

dépliant

éphémère

annonce

reizen

toerisme

vakanties

folders

publiciteit

reclame

Belgium

België

Belgique

Blankenberge

Blankenberghe

art deco

printing

graphic design

1934

Sheffield Sports CC

seaside

coastal resort

Blankenberge Pier

beach

moderne

aeroplane

Blankenberge Casino « less

Sets appears in: • Blankenberghe - Blankenberge : tourist leaflet : 1934 • Belgium - België - Belgique more » • Travel! • Some old advertising « less

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Advertising through the years • 30's "ART DECO period" • Travellers' Tails • ★ EUROPE ★ ЕВРОПА ★ ΕΥΡΩΠΗ ★ EUROPA ★ « less

Camera: Brother MFC-J6930DW (more info) (hide info)

Camera:	Brother MFC-J6930DW
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