GWR Winter Resorts : booklet : Great Western Railway : London : 1933

            The 1933 edition of a regular GWR publication advertising resorts and locations on the company's system that, it was argued, bore comparison with the geographical locations of such places as the South of France as well as with the month of August described here as the wettest period of the English year. Written by the well known travel writer S.P.B. Mais the booklet gives suggestions not just for the West Country resorts served by the GWR but also some more surprising inland locations; Droitwich Spa for example or Church Stretton in Shropshire for recovery from influenza. Whilst the latter may seem strange it is worth recalling that at the time most British towns and cities had filthy air thanks to pollution in days before the Clean Air Act of 1956.

The cover shows that the GWR were making an effort to modernise the 'look' of their publicity by the mid-1930s although it seldom rose to the heights of, say, the LNER. Here a contemporary 'plakatstil' graphic is matched by very 'deco' style lettering.

Taken on: December 27, 2024

Tags:

Mike Ashworth Collection

booklet

travel

transport

holidays

vacations

winter holidays

Winter Resorts

Winter in the West

Winter resorts served by the GWR

Great Western Railway

London

1933

graphic design

publicity

railway ephemera

S.P.B. Mais

GWR

lettering « less

Sets appears in: • Great Western Railway • Travel! more » • Railway publicity • Some old advertising « less

Groups appears in: • Public Transportation • Vintage Advertising more » • That Old Timey Feeling • Vintage Illustration • Transport Timetables Leaflet and Ticket SCANS. • Public Transport Around the World • Great Western Railway • Font of All Wisdom - Unique lettering in design [VINTAGE] • Advertising through the years • Classic Transport • PLANET EARTH TRANSPORTATION • PLANET EARTH BACK IN THE DAY • Vintage Railway Publicity, pre-1980 • UK Railway Memorabilia • Travellers' Tails « less

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