Dizzying Heights of Shopping - a photo on Flickriver

Taken from the eighth floor (electronics department) of the Myer Department Store, this shot looks down the light filled central atrium past the Christmas Giftorium, home wares, men's and ladies' fashions down to the perfumery on the ground floor. It was two days before Christmas, and I was occupying myself whilst a friend of mine did her last minute Christmas shopping dash for Apple headphones (which she didn't find just in case you were wondering) before we went to have dinner at the RACV Club a short tram ride and a crazy shopping world away on Bourke Street.

The first Myer store was opened by migrant Russian Jewish brothers Sidney and Elcon Myer in Bendigo in 1900. After prospering, they opened a second store in Bendigo in 1908. In 1911, Sidney Myer purchased the business of Wright and Neil, Drapers, in Bourke Street, Melbourne, near the Melbourne General Post Office. By 1913 he had been persuaded by Harry Tompkins to demolish it and build a steel framed eight storey building.
Built in the style of the Emporium in San Francisco, the new store was opened in 1914. In 1922, the clothing business of Robertson and Moffatt at 322 to 328, Bourke Street was acquired, partly as leasehold, which was later purchased in 1927. In 1925, the property of Stephens and Sons, drapers at 330 to 336 Bourke Street, next to the Melbourne General Post Office, was purchased. The redevelopment of the Bourke street stores with the new integrated façade between 1931 and 1933 was a deliberate effort aimed at creating employment during the Great Depression which impacted Australia more severely than countries like England and the United States; a brave move achieved only through twenty-four hour shifts that enabled the store to open for Christmas in 1933. .

The Myer Emporium's vertical Streamline Moderne facade is well known for its simple elegance. Painted brilliant white it features a repetitive façade with a parapet of fins and an ornamental clock. Perhaps its most striking feature is inside. The Myer Mural Hall www.flickr.com/photos/40262251@N03/albums/72157627373306470 features the work of artist Napier Waller, who had lost his right arm during the Great War, then learnt to paint with his left arm and went on to become Melbourne’s major mural artist. His Myer murals depict women throughout history in all manner of fields. In 2010, Myer's re-developed Bourke St mall store opened, showing off a new 21st Century streamlined and light filled interior, partially thanks to a central light well around which each department has a gallery.

Taken in: Australia / Victoria / Melbourne (show map)

Taken on: December 23, 2019

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Myer

Myer Emporium

Myer's

shopping

department store

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Myer Department store

Myer's Department store

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escalators

escalator

reflection

clothes

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perspective

looking down

people

shoppers

gallery

galleries

21st Century

Twenty first century

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architecturally designed

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Bourke Street

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Sets appears in: • Moderne Melbourne 1915 - 21st Century

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Camera: Canon DIGITAL IXUS 80 IS, f/2.8, 1/60 sec, 6.2mm, ISO 125 (more info) (hide info)

Camera:	Canon DIGITAL IXUS 80 IS
Aperture:	f/2.8
Exposure Time:	0.017 sec (1/60)
Focal Length:	6.2mm
ISO:	125
Exposure Bias:	0 EV
Flash:	Auto, Did not fire
Exposure Mode:	Auto
Metering Mode:	Multi-segment
White Balance:	Auto
Color Space:	sRGB
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