Ad for “Dr. Eliot’s Five-Foot Shelf of Books” (The Harvard Classics) in “Collier’s Magazine,” January 21, 1928.

lhboudreau
recent  |  interesting  |  random  |  favorites  |  contacts  |  sets  |  tags:  
Ad for “Dr. Eliot’s Five-Foot Shelf of Books” (The Harvard Classics) in “Collier’s Magazine,” January 21, 1928.
Ad for “Dr. Eliot’s Five-Foot Shelf of Books” (The Harvard Classics) in “Collier’s Magazine,” January 21, 1928.

“Do you know what few great masterpieces are really worth reading?

“As patriot, sage, and teacher Confucius ranks among the foremost men the world has ever known. You will find his imperishable sayings in Dr. Eliot’s Five-Foot Shelf of Books.

“The ‘Sayings of Confucius’ reflect the moral and political conduct of his ancient day. They also picture the whole dramatic, yes tragic career of this intellectual giant of many centuries.

“Confucius said: ‘Not to be known should not grieve you, grieve that ye know not men.’ The easiest and pleasantest way to read the drama of history is through the eyes and lives of the leading actors.

“As Dr. Eliot points out: ‘It is precisely this encounter with the mental states of other generations which enlarges the outlook and sympathies of the cultured man, and persuades him of the upward tendency of the human race. . . there must be added to that possession acquaintance with the prodigious store of recorded discoveries, experiences and reflections which humanity in its intermittent and irregular progress from barbarism to civilization has acquired and laid up. . .”
[Excerpt from the ad copy]

Harvard University President Charles W. Eliot believed that a careful reading of the 50-volume series of Harvard Classics and following the 11 reading plans included in volume 50 would offer a reader, in the comfort of home, the benefits of a liberal education, entertainment and counsel of history’s greatest creative minds.

The Harvard Classics are now available online for free: www.myharvardclassics.com/categories/20120212

© All Rights Reserved
Taken on: February 7, 2024
Tags: Everybody's photos tagged with ad ad Everybody's photos tagged with advertising advertising Everybody's photos tagged with advertisement advertisement more » Everybody's photos tagged with magazine magazine Everybody's photos tagged with magazine ad magazine ad Everybody's photos tagged with magazine advertising magazine advertising Everybody's photos tagged with magazine advertisement magazine advertisement Everybody's photos tagged with art art Everybody's photos tagged with artwork artwork Everybody's photos tagged with illustration illustration Everybody's photos tagged with books books Everybody's photos tagged with 50-volume series 50-volume series Everybody's photos tagged with Collier's Collier's Everybody's photos tagged with Collier's Magazine Collier's Magazine Everybody's photos tagged with January 21, 1928 January 21, 1928 Everybody's photos tagged with January 1928 January 1928 Everybody's photos tagged with 1928 1928 Everybody's photos tagged with 1920s 1920s Everybody's photos tagged with Dr. Eliot's Five-Foot Shelf of Books Dr. Eliot's Five-Foot Shelf of Books Everybody's photos tagged with Harvard Classics Harvard Classics Everybody's photos tagged with The Harvard Classics The Harvard Classics Everybody's photos tagged with Confucius Confucius Everybody's photos tagged with This is Confucius This is Confucius Everybody's photos tagged with book book Everybody's photos tagged with education education Everybody's photos tagged with home library home library Everybody's photos tagged with liberal education liberal education « less
Sets appears in:   • Vintage Advertising   
Groups appears in:   • Vintage Advertising    • Vintage Magazines    more » • Vintage Illustration    • Retro/Vintage Magazines - Ads/Fashion/Everything    « less
Camera: Apple iPhone 14 Pro, f/2.8, 1/55 sec, 9mm, ISO 500 (more info) (hide info)
Camera: Apple iPhone 14 Pro
Lens: iPhone 14 Pro back triple camera 9mm f/2.8
Aperture: f/2.8
Exposure Time: 0.018 sec (1/55)
Focal Length: 9mm
ISO: 500
Exposure Bias: 0 EV
Flash: Off, Did not fire
Exposure Program: Program AE
Exposure Mode: Auto
Metering Mode: Multi-segment
White Balance: Auto
Color Space: sRGB
Software: Adobe Photoshop Express Windows 10 (Windows)
Show full info
Stats: 2,497 views