1927 Magazine Ad for Studebaker’s Erskine Six

            The 1927 Erskine Six was designed to be an affordable yet stylish vehicle. First launched in Paris, it was aimed at expanding Studebaker's presence in the European market, and it received positive reviews from the French and British press.  It was inspired by smaller European vehicles and was considered a compact car for its time.  To keep the car affordable, it was fitted with a six-cylinder Continental engine instead of the more advanced Studebaker engines.  It was positioned to be an entry-level car in the United States, initially priced at $995.    

However, the Erskine Six faced challenges due to its pricing, which was higher than its competitors like the Ford Model A.  Studebaker attempted to address this by making the Erskine larger, but ultimately, the model was absorbed into Studebaker’s main line by 1930.  The Erskine Six’s blend of affordability, style, and its attempt to bridge American and European automotive tastes made it a noteworthy vehicle of its time.  {Sources: Wikipedia, YouTube and Macs Motor City]

Taken on: July 14, 2017

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1927

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Studebaker Erskine Six

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Sets appears in: • Vintage Cars & Car Ads

Groups appears in: • Vintage Advertising • Auto Ads more » • 1920's • Vintage Advertising & Antiques • Car Ads • MakeLove☮NotWar « less

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