Anel French Cleaner - a photo on Flickriver

There's a brilliant story here. Anel French Cleaners was, in the 1960s when it was founded, called Chanel French Cleaners but the owners - apparently worried about upsetting the famous French brand of the same name, took down the C and the h. In one move Leo Saltzman the owner forestalled any aggro from the couturier and moved the firm up the alphabet for Yellow Pages purposes.

I took this picture in 1998. The place closed in 2016.

The family had another store, but with a more humble name, across the road. The owner's daughter Robin Saltzman said “‘French’ meant you could charge more money. Here, the Central Park fancy-schmancies came, and there it was work people. All their clothes were cleaned in the same machine.” There was a phone line linking the two stores in case of confusion.

More in this New York Times piece.

Some rights reserved

Taken on: July 1, 1998

Tags:

New York

NYC

America

APS

analogue

French Cleaner

West 70th Street

Anel

Chanel

sign

signage

Canon

IXUS

ELPH

IXY

analog

branding

retail

shopfront

store

Saltzman « less

Sets appears in: • NYC, July 1998

Groups appears in: • Words

Stats: 92 views

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