Clusterduck: #MEMEMANIFESTO - a photo on Flickriver

Clusterduck: #MEMEMANIFESTO

exhibition

29 October - 19 November, 2021
Filodrammatica Gallery, Korzo 28/1, Rijeka

Photo: Hrvoje Franjić / Drugo more

#MEMEMANIFESTO is transmedia project that explores the occult meanings and communicative potential of memetic symbology, investigating different aspects of internet meme culture through various media: an art book, an interactive website, a physical installation, and a series of participatory workshops.

Based on the aesthetics of online conspiracy theorists, ancient grimoires, and cutting-edge contemporary digital design, the project strives to be a manual for memetic production, a refined documentation of the contemporary memetic landscape, and an art book about the hidden sides of the internet.

While their online exhibition #MEMEPROPAGANDA explored the potential of memes for political activism, the transmedia project #MEMEMANIFESTO (2020–ongoing) explores different aspects of meme culture through various media: a website installation and a participative archive called “Safari”, the physical installation “Detective Wall”, the book and catalogue to the exhibition “The Detective Wall Guide” and a series of workshops entitled “The Meme Manifesto Protocols” where participants are called on to contribute content, images and discussions to the implementation of #MEMEMANIFESTO.

During its visit to Drugo More, Clusterduck is focussing on the “Detective Wall” installation. Taking inspiration from Aby Warburg’s famous “Bilderatlas Mnemosyne” and with a nod to the so-called “Crazy Wall” shown in the “Pepe Silvia” meme, the ten panels composing “Detective Wall” are an investigation around ten different themes and moments of memecultural history, spanning the period from 2006 to the present day. The visitor is invited to explore the crazy wall – and the research behind it – with the help of “The Detective Wall Guide”, a book co-published by Aksioma and Impakt. By offering a closer look at the digital version of the panels, Clusterduck is inviting visitors to go down an almost infinite series of rabbit holes, navigating through a series of attributions and links. In doing so, Clusterduck recommends caution and to proceed at your own risk.

More: drugo-more.hr/en/clusterduck/

Some rights reserved

Taken on: October 29, 2021

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Sets appears in: • Clusterduck: #MEMEMANIFESTO

Camera: Nikon D800, f/5.6, 1/100 sec, 50mm, ISO 800 (more info) (hide info)

Camera:	Nikon D800
Lens:	Zeiss Milvus 2/50M ZF.2
Aperture:	f/5.6
Exposure Time:	0.01 sec (1/100)
Focal Length:	50mm
ISO:	800
Exposure Bias:	0 EV
Flash:	Off, Did not fire
Exposure Program:	Manual
Exposure Mode:	Manual
Metering Mode:	Multi-segment
White Balance:	Manual
Light Source:	Tungsten (Incandescent)
Gain Control:	Low gain up
Sharpness:	Hard
Color Space:	Uncalibrated
Software:	Adobe Photoshop Camera Raw 9.7 (Macintosh)
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