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After Ferrari spin-off, FCA planning to sell Maserati, Alfa Romeo brands? A decision may not be reached until early next year but a publication reports Alfa Romeo and Maserati might be worth as much as €7 ($8.3) billion.
When FCA had spun off its Ferrari luxury brand in 2016, Ferrari had turned into an independent brand in which 10 percent stake was sold in an IPO in 2015. After the releasing of Ferrari, the values of both automakers continued to rise. By releasing Maserati and Alfa Romeo, FCA will be eyeing a similar turnover.

THE WORLD OF MASERATI ALFA ROMEO: www.maseratialfaromeo.com

Maserati Alfa Romeo S.p.A. (MAR S.p.A.), a Italian automotive company with its headquarters in Modena, Italy. The principal activity of Maserati Alfa Romeo is the design, development, manufacture and sale of vehicles bearing the Maserati and Alfa Romeo marques. The investment firm Exor (Agnelli family) now owns large stakes in global companies including Fiat Chrysler (FCAM), Ferrari (RACE) and still will be in the new Maserati Alfa Romeo company. The goal is for Maserati Alfa Romeo to cover 100 percent of the luxury markets.

Maserati and Alfa Romeo will make more than 200.000 cars in 2017. Speaking in an April call with analysts, FCA CEO Sergio Marchionne said, "Alfa and Maserati together will sell 230,000 units in 2017." He forecasts that Maserati will sell about 60,000 vehicles, leaving Alfa to sell 170,000 globally this year. The U.S. market could absorb more than 10,000 units this year between the Giulia and Stelvio. The target (3-5 years) is 475.000, 75.000 (Maserati) and 400.000 (Alfa Romeo).

Alfa Romeo break-even in Q4 2017
Marchionne told analysts that relaunching Alfa Romeo as a competitor to BMW and Mercedes-Benz would cost the corporation over 2.5 billion euros ($3.6 billion). As such, Alfa Romeo lost money in 2016 and will also lose money this year.
Alfa's return to profitability could be further helped by the introduction of two other planned crossovers — one compact (C) and one large (E-segment).
The compact crossover is likely to be built at Alfa Romeo's (Alfasud) factory in Pomigliano, in southern Italy. Alfa's large crossover is expected to be built in either Cassino, sharing its platform with the Giulia and Stelvio, or in the Mirafiori plant in Turin as a sibling of the Maserati Levante. The Giulia and Stelvio were initially intended as the first salvos in an eight vehicle assault on the luxury segment, all due on the market by 2018. Last year, FCA stretched the target dates out to 2020.

Synergy
The platform of the Alfa Romeo Giulia will be used to underpin models from Maserati, the company’s boss, Sergio Marchionne, has confirmed.
The outspoken Canadian-Italian boss told Automotive News that the rear- and all-wheel drive Giorgio platform, used by the both Giulia sedan and Stelvio crossover, will be used on the whole Maserati development beyond 2018: the next-generation Maserati Quattroporte and Ghibli, the GranTurismo replacement and long-planned Alfieri coupe.

Boost market value
The plan is also meant to unlock value for the Agnelli family and other shareholders as the company continues to underperform peers, the people said.
Goldman Sachs Group Inc. estimates that Fiat Chrysler's businesses are worth about 50 billion euros ($59 billion) on their own, double the group's current enterprise value of 24.5 billion euros ($29 billion).
CEO Sergio Marchionne, 65, is preparing his final five-year business plan before he leaves the carmaker in 2019. Separating parts of the group is a familiar tool for the executive. The company spun off truck and tractor maker CNH Industrial NV in 2011 and supercar brand Ferrari in 2016. Combined, the entities now have a market value of $57 billion, compared to about $6 billion in 2004, when Marchionne took charge.

Taken in: Nederland / Limburg / Heerlerbaan (show map)

Taken on: August 27, 2017

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