Why I think Adidas is falling and so unpopular now:
By visiting YouTube Sneaker channels or Reddit Sneaker Subs, or some hyperbeast related sites, I recently realized that most sneaker sites hate Adidas or more precisely shunning them. I kind of felt I was the only one still supporting their products and bragging about them.
Most people especially the famous ones on YouTube or Reddit all hate Adidas now, or at least shunning them. And I was always wondering why most people or most influencers suddenly hating them or shunning them, or at least very apathetic about them.
Well, a serious of many super annoying returns I forced to have made at Adidas recently, now I think I know why they are becoming so irrelevant in sneaker game.
I think it is because their customer support and relation team is very bad, extremely incompetent, way behind the time, they do never treat their long-time customers with some decent respect, they always think they can make the rules to play this game and they can always force us to play by those rules they set.
Their APP is really slow and really lousy, their customer support teams at least in Northeast Asia, Southeast Asia and North America are all really bad. They are very incompetent, very foxy and cunning cheating people. And having treated many of their famous collaborators or influencers like Kanye, Pharrell, Y3, Atoms, etc., who made them popular and once almost surpassed Nike in Asia and NA like garages with absolutely no respect. And their refund process is slow and far more complicated than it should be.
In contrast, Nike and their customer support team are very wise; they never treat their long-time customers bad; they never refuse or argue about our returns, they will always refund our money very fast, and always allow us exchanging many products we bought online at the physical shops. They also treat those shoe influencers right with some serious respect.
Honestly, I do not think it is the quality or price of products, or even the current trend, but the quality of service and support they provide for us that separates Nike the invincible king from the rest of the shoe brands. I like many Adidas shoes as beaters or everyday casual footwears, also I prefer their shorts over the other brand stuffs, but because of already mentioned their horrible customer support, I now tend to avoid their super sell items and those are the only ones I want from them. I never pay full retail for any of their shoes (except for their Golf shoes), to be very honest. Their lackluster customer support really makes me reluctant to get anything cost more than 80 dollars or so from them. Nike or NB, or even Reebok now provide excellent customer support and service network across the globe. Unlike Puma and Adidas, they always allow all our returns without any annoying questioning or making it overly difficult or more complicated than it should be. I think this is why Reebok makes a huge comeback in 2023 and they may even seriously challenge Adidas their former owner for the no3 position in the current global sneaker game.
The only reason why Reebok has been so weak in NA and East Asia was they Adidas intentionally kept them that way, a very innocuous player to Adidas. Adidas restricted their freedom of choice of the collaboration partners and influencers and releasing of certain types of retros that Adidas brand has nothing to compete with (such as the Insta Pump Fury 95, the BB4000, the BB 4500, etc.)
I think Adidas products are great and I love many of their shoes, but their customer relation team seems really bad (incompetent). Until they rectify that issue, they will never become a serious rival to Nike or be able to close the gap on Nike or NB that the new CEO repeatedly talks he and his team are trying now.
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