Bexhill-on-Sea - West Parade Prior to 1914. And 'I'll Never Smile Again'.

            The Postcard

A Celesque Series postcard published by the Photochrom Co. Ltd.

The card was posted in Bexhill-on-Sea on Wednesday the 12th. August 1914 to:

Miss Ethel Jones,
5, Upper Tooting Road,
London SW.

The card was posted 8 days after Great Britain declared war on Germany.

The message on the back of the card was as follows:

"My Dear Ethel,
I have been to Hastings and
Bexhill today.
Weather very hot.
Hope to be home on
Friday night.
Much love to all,
W".

The Photochrom Co. Ltd.

The Photochrom Co. Ltd. of London and Royal Tunbridge Wells originally produced Christmas cards before becoming a major publisher and printer of tourist albums, guide books, and postcards.

These mainly captured worldwide views as real photos, or were printed in black & white, monochrome, and color. 

They also published many advertising, comic, silhouette, novelty, panoramic, and notable artist-signed cards in named series as well. The huge number of titles that Photochrom produced may well exceed 40,000.

In 1896 they took over Fussli’s London office established three years earlier, and began publishing similar photo-chromolithographic postcards after securing the exclusive English licence for the Swiss photochrom process. 

This technique was used to produce a great number of view-cards of both England and Europe. While they captured the same fine details as the Swiss prints, their colours were much softer and reduced.

Apart from their better known photochroms, they produced their Celesque series of view-cards printed in tricolor.

One of the largest unnamed series that Photochrom produced was of view-cards printed in brown rotogravure. Many of these cards were simply hand coloured with a dominant red and blue, which gives these cards a distinct appearance. They are similar to cards produced in their Photogravure and Velvet Finish Series.

Photochrom postcard series include:

-- Night Series - Line block halftone over a blue tint depicting London.
-- Carbofoto Series - Black & white real photo cards.
-- Sepiatone Series - Sepia real photo cards.
-- Grano Series - View-cards printed in black & white.
-- Exclusive Photo-Color Series - View-cards printed in colour.
-- Duotype Process Series - View-cards printed in two tones.

Ruth Lowe

So what else happened on the day that the card was posted?

Well, on the 12th. August 1914, Ruth Lowe was born in Canada. She became a pianist and songwriter.

Ruth composed the song 'I'll Never Smile Again' after her husband died in surgery in 1939. The song became Frank Sinatra's first great hit, and launched him on his phenomenal career.

Ruth died in 1981 at the age of 66.
   

Taken on: November 2, 2016

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Sets appears in: • UK

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