Southend-on-Sea - Esplanade West Prior to 1924. And Two Failed Take-Offs.

            The Postcard

A Celesque Series postcard that was published by the Photochrom Co. Ltd.

The card was posted in Southend-on-Sea on Monday the 18th. August 1924 to:

Mrs. Taylor,
130, Club Garden Road,
Sheffield.

Number 130 is no longer there - it and its neighbours have been replaced by a block of council flats.

The message on the divided back of the card was as follows:

"Southend-on-Sea,
Monday.
We arrived safely after
being 11 hours on the
way.
We were all dead-beat
and glad to get to our
digs.
Today we have had a
thunderstorm, in fact it
is still rumbling.
Hope all are well. Write
back.
With love to all,
Elsie".

The Photochrom Co. Ltd.

The Photochrom Co. Ltd. of  London and Royal Tunbridge Wells originally produced Christmas cards before becoming a major publisher and printer of tourist albums, guide books, and postcards.

These mainly captured worldwide views as real photos, or were printed in black & white, monochrome, and color. 

They also published many advertising, comic, silhouette, novelty, panoramic, and notable artist-signed cards in named series as well. The huge number of titles that Photochrom produced may well exceed 40,000.

In 1896 they took over Fussli’s London office established three years earlier, and began publishing similar photo-chromolithographic postcards after securing the exclusive English licence for the Swiss photochrom process. 

This technique was used to produce a great number of view-cards of both England and Europe. While they captured the same fine details as the Swiss prints, their colours were much softer and reduced.

Apart from their better known photochroms, they produced their Celesque series of view-cards printed in tricolor.

One of the largest unnamed series that Photochrom produced was of view-cards printed in brown rotogravure. Many of these cards were simply hand coloured with a dominant red and blue, which gives these cards a distinct appearance. They are similar to cards produced in their Photogravure and Velvet Finish Series.

Photochrom postcard series include:

-- Night Series - Line block halftone over a blue tint depicting London.
-- Carbofoto Series - Black & white real photo cards.
-- Sepiatone Series - Sepia real photo cards.
-- Grano Series - View-cards printed in black & white.
-- Exclusive Photo-Color Series - View-cards printed in colour.
-- Duotype Process Series - View-cards printed in two tones.

The London Pact

So what else happened on the day that Elsie posted the card?

Well, on the 18th. August 1924, the occupied towns of Offenburg and Appenweier in Germany were evacuated by French troops as a gesture of good faith on France's part to enact the London Pact.

Failed Take-Offs

Also on that day, the two planes attempting to fly around the world were damaged attempting to take off from Reykjavik to Greenland because they were too loaded down with gasoline.
   

Taken on: September 9, 2020

Tags:

postcard

old

nostalgia

nostalgic

Southend

Sea

Esplanade

west

1924

Celesque

Series

Photochrom

London

Tunbridge

Wells

18/08/1924

Taylor

Club

Garden

Road

Sheffield

council

flats

digs

thunderstorm

thunder

storm

Elsie

Pact

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Sets appears in: • UK

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