East Wittering - Stocks Lane - The Armada Barn

            The Postcard

A postally unused postcard that was published by the Photochrom Co. Ltd. The card, which has a divided back, was printed in Great Britain.

The Photochrom Co. Ltd.

The Photochrom Co. Ltd. of  London and Royal Tunbridge Wells originally produced Christmas cards before becoming a major publisher and printer of tourist albums, guide books, and postcards.

These mainly captured worldwide views as real photos, or were printed in black & white, monochrome, and color. 

They also published many advertising, comic, silhouette, novelty, panoramic, and notable artist-signed cards in named series as well. The huge number of titles that Photochrom produced may well exceed 40,000.

In 1896 they took over Fussli’s London office established three years earlier, and began publishing similar photo-chromolithographic postcards after securing the exclusive English licence for the Swiss photochrom process. 

This technique was used to produce a great number of view-cards of both England and Europe. While they captured the same fine details as the Swiss prints, their colours were much softer and reduced.

Apart from their better known photochroms, they produced their Celesque series of view-cards printed in tricolor.

One of the largest unnamed series that Photochrom produced was of view-cards printed in brown rotogravure. Many of these cards were simply hand coloured with a dominant red and blue, which gives these cards a distinct appearance. They are similar to cards produced in their Photogravure and Velvet Finish Series.

Photochrom postcard series include:

-- Night Series - Line block halftone over a blue tint depicting London.
-- Carbofoto Series - Black & white real photo cards.
-- Sepiatone Series - Sepia real photo cards.
-- Grano Series - View-cards printed in black & white.
-- Exclusive Photo-Color Series - View-cards printed in colour.
-- Duotype Process Series - View-cards printed in two tones.

Taken on: February 9, 2021

Tags:

postcard

old

nostalgia

nostalgic

East

Wittering

Stocks

Lane

Armada

Barn

Photochrom

Royal

Tunbridge

Wells

divided

back

printed

Great

Britain

1588

wreck

Spanish

galleon

Bracklesham

Bay

36EWS23 « less

Sets appears in: • UK

Stats: 121 views

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