Bensdorp's Royal Dutch Cocoa - a photo on Flickriver

Bensdorp's Royal Dutch Cocoa

            The Postcard

A postally unused postkaart that was published on behalf of Cacao et Chocolat Bensdorp of Amsterdam, Holland.

Bensdorp is still going strong to this day, and still uses a Dutch girl as its logo.

Although the card was not posted, someone has used a pen in order to write the following on the divided back:

"Veal
½lb. Wool
Granulated Sugar
Cooking Apples"

They also used a pencil in order to write the following:

"Gas Meter 1/6d.
Fruit 3/4d.
Marmalade 2/1½d.
Biscuits 1/-
Lunch 3/-
Ices 1/-
Potatoes 2/6d."

Pre-Decimal Currency

The UK 'went decimal' on the 15th. February 1971. (1971 is often called the 'Year of the Con' because manufacturers and retailers used the changeover to increase their prices). 

Pre-decimalisation money (L S D) was divided into pounds (£/L), shillings (s.) and pennies (d.). 

'L S D' also stands for the hallucinogenic drug Lysergic Acid Diethylamide, but in this context it stands for the Latin words 'Libra', 'Solidus' and 'Denarius'. The coinage was as follows:

- 20 shillings (s.) in £1 (L)
- 12 pennies (d.) in 1 shilling (s.)
- 240 pennies in £1
- 480 halfpennies in £1
- 960 farthings in £1

The £ was represented by a printed note, and there was also a 10-shilling note.

A 'Guinea' (beloved of private medical consultants and solicitors) was 21 shillings - a way of extracting an additional
5% from the patient or client.
   

Taken on: November 17, 2021

Tags:

postcard

old

nostalgia

nostalgic

knitting

woll

Holland

35BRD22

decimal

cacao

chocolat

chocolate

cocoa

Bensdorp

Amsterdam

Dutch

girl

veal

wool

granulated

sugar

cooking

apples

gas

meter

fruit

marmalade

biscuits

lunch

ices

potatoes

1971

kettle

chair

clogs

Delft « less

Sets appears in: • Advertising Cards • Holland

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