Embossed Greetings Card - a photo on Flickriver

Embossed Greetings Card

            The Postcard

A postcard bearing no publisher's name that was posted in south-east London using a ½d. stamp on the 17th. December 1903. It was sent to:

Miss Lee,
6, Cicada Road,
Wandsworth Common,
London SW.

There was no message, as the recipient's name and address stretched across the undivided back of the card.

The Embossing of Postcards

The image of the girls has been embossed so that it is slightly higher than the rest of the card.

Most embossed postcards were created by the process of pressing moulded die forms into a flat sheet of card to create a design in relief. 

Two die forms were usually employed in embossing; a bas-relief die (male) which is placed on the press bed to push the design upwards, while the mould-like die (female) applies pressure to the paper from above. The female die is sometimes heated to help recast the card around the male die. 

Since it is more difficult to align paper over an irregular die, pins were often used for precise registration, but they left small holes behind in the image. 

Printing always preceded embossing, as a flat surface was needed for the proper transfer of ink from plate to paper, and the pressure from printing would most likely flatten any embossing. 

Embossing was used on novelty postcards, and was also a common ingredient on illustrated greeting cards as well. While rare, there are some photo-based view-cards that were also embossed. 

When embossing created a very uneven surface that made it difficult to write on, another sheet of pre-printed paper was sometimes glued to their backs.

Taken on: June 6, 2024

Tags:

postcard

old

nostalgia

nostalgic

embossed

greetings

card

Miss

Lee

Cicada

Road

Wandsworth

Common

London

44EGC45 « less

Sets appears in: • Greetings Cards

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