Marks Food Store ghost signs - Fayetteville, Tennessee

A ghost sign is an old hand-painted advertising sign that has been preserved on a building for an extended period of time. The rise of printed billboards soon led to their decline, but many still survive, often faded, clinging to the walls that host them. The sign may be kept for its nostalgic appeal, or simply the indifference of the owner. Ghost signs are also called fading ads and brickads. In many cases, these are advertisements painted on brick that remained over time. Old painted advertisements are occasionally discovered upon demolition of later-built adjoining structures. Throughout rural areas, old barn advertisements continue to promote defunct brands and quaint roadside attractions. Many ghost signs from the 1890’s to 1960’s are still visible. Such signs were most commonly used in the decades before the Great Depression. The painters of the signs were called “wall dogs”. As signage advertising formats changed, less durable signs appeared in the later 20th century, and ghost signs from that era are less common. Ghost signs were originally painted with oil-based house paints. The paint that has survived the test of time most likely contains lead, which keeps it strongly adhered to the masonry surface.

“[The signs] evoke the exuberant period of American capitalism. Consumer cultures were really getting going and there weren’t many rules yet, no landmarks preservation commission or organized community saying: ‘Isn’t this awful? There’s a picture of a man chewing tobacco on the corner of my street.'”
— Kathleen Hulser, New York Historical Society

Three bracketed photos were taken with a handheld Nikon D7200 and combined with Photomatix Pro to create this HDR image. Additional adjustments were made in Photoshop CS6.

"For I know the plans I have for you", declares the LORD, "plans to prosper you and not to harm you, plans to give you hope and a future." ~Jeremiah 29:11

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Taken in: United States / Tennessee / Fayetteville (show map)

Taken on: May 28, 2020

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Marks Food Store ghost signs

Marks Food Store ghost sign

Marks Food Store

old hand-painted advertising sign

Kathleen Hulser quote

Kathleen Hulser

fading ads

brickads

old painted advertisement

Fayetteville

JLR Photography

Nikon D7200

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Fayetteville, TN

Middle Tennessee

Lincoln County

Tennessee

2020

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abandoned

neglected

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American Relics

Fading America

It's a Retro World After All

Old and Beautiful

sign

It's a sign

Signs, Signs

I see a sign

Sign City

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old signage

vintage sign

retro sign

old sign

faded signage

faded sign

ghost sign

faded ghost sign

advertising

weathered

old

wonders of oxidation

retro advertising

antique advertising

classic advertising

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old advertising

Abandoned Places and Things

Abandoned, Neglected, Weathered, or Rusty

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Sets appears in: • Abandoned, Neglected, Left Behind, Rusted • HDR more » • Sign/Signage - Vintage, Fading, or Rusty « less

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Camera: Nikon D7200, f/5.3, 52mm, ISO 250 (more info) (hide info)

Camera:	Nikon D7200
Aperture:	f/5.3
Focal Length:	52mm
ISO:	250
Color Space:	Uncalibrated
Software:	Adobe Photoshop CS6 (Windows)
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