revealed vintage 1907(?) Coke ad, post Andersonville auto shop demolition

I'm very puzzled why someone would want to build a 4 story apartment building here, according to the caption under a similar pic the Chicago Tribune ran just today. Did the alderman for whatever block this is within(forget if it's the 48th or 40th ward) really approve that?

Very out of character for this area IMHO, when(ah hell, I'll go as far to be even more strict) 2 stories would be more appropriate for a replacement building. And special thanks to Mark(mss2400) for photographing this, since it was only after he uploaded his pic did I realize this had been unveiled.

ETA: On a different uploaded pic of this sign, flickr user kmiosk(and thank you for posting that comment) posted this link of Coke advertising slogans from the 1890s, to present. On this site, it says the slogan(as fully spelled out here with Relieves Fatigue, Sold Everywhere, and 5 cents) is from 1907:
www.7xpub.com/coke-facts-and-figures/1247-coca-cola-sloga...

Taken in: United States / Illinois / Chicago / Andersonville (show map)

Taken on: October 23, 2012

Tags:

chicago

andersonville

auto shop

vintage coke ad « less

Groups appears in: • Coca-Cola • Ghost Signs more » • Illinois Flickrjournal • Chicagoist Photos • Chicago (Uptown, Edgewater, Rogers Park) • WBEZ • Hidden Chicago • Chicago Ghost Signs • Forgotten Chicago • Chicago and Northern Illinois Meetup Group « less

Camera: Canon PowerShot A590 IS, f/2.8, 1/60 sec, 5.8mm, ISO 80 (more info) (hide info)

Camera:	Canon PowerShot A590 IS
Aperture:	f/2.8
Exposure Time:	0.017 sec (1/60)
Focal Length:	5.8mm
ISO:	80
Exposure Bias:	0 EV
Flash:	Off, Did not fire
Exposure Mode:	Auto
Metering Mode:	Multi-segment
White Balance:	Auto
Color Space:	sRGB
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