1933 STANDARD Superior 500 Publicity Brochure

Publicity image for the new Superior 500 which replaced the Superior 400 model. The Superior 500 had a more streamlined body developed under the principles of Paul Jaráy (Vienna, 1889-1974) and the technical supervision of Josef Ganz (Budapest, 1898-1967).
At the end of 1933, a small delivery van variant was also introduced until 1938. After that year, Standard founder Wilhelm Gutbrod (near Stuttgart, 1890-1948) sold the small van under his own name as Gutbrod Merkur HV 504. The body was very similar to that of the Simca 5 Fourgonnette.

Some background info:
In the 1930s there was an increasing need for a real people's car in the German-speaking region. A car affordable for the masses, the so called 'Volkswagen'.
One of the leading engineers at that time was Josef Ganz. After he had worked for Adler, BMW, Daimler-Benz and Röhr, he developed his own minicar in 1931, the 'Maikäfer'.
In Standard Fahrzeugbau he found a manufacturer and in 1932 the Standard Superior 400 was launched (officially presented at the IAMA, the Berlin international motor show, Febr. 1933).
This cheap car was based on the 'Maikäfer' principles: tubular chassis, rear engine, independent wheel suspension and with a streamlined body.

Journalist Paul Schilperoord wrote a very interesting book about the history of the development of the VW Beetle in the 1930s. In this book he describes the life and works of Josef Ganz who's technical ideas were taken over by Ferdinand Porsche. The book reads like a very exciting story.
See: Paul Schilperoord, Het ware verhaal van de Kever: hoe Hitler het ontwerp van een Joods genie confisqueerde, Veen Magazines, 2009.
In 2019 a documentary was made about Josef Ganz and his life story: Ganz, How I lost my Beetle (2019), by Suzanne Raes: www.youtube.com/watch?v=cNuS4GwU7CU

494 cc 2 cylinder 2-stroke rear engine.
490 kg.
Production Standard Superior 500: Nov. 1933-May 1935.

Image source: Paul Schilperoord, Het ware verhaal van de Kever: hoe Hitler het ontwerp van een Joods genie confisqueerde, Veen Magazines, 2009.
Location: Frankfurt.
Date: prob. Nov. 1933.
Original artist, place and exact date unknown.

Halfweg, Febr. 11, 2023.

© 2009/2023 Schilperoord/Sander Toonen, Halfweg | All Rights Reserved

Taken on: November 1, 1933

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2-stroke

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rear engine

Heckmotor

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tubular chassis

30s

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Sets appears in: • Anders op wielen / Different on Wheels • Microcars & Bubblecars more » • Pictures from Pictures / foto's van foto's • Standard Fahrzeugbau « less

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Camera:	samsung SM-A605FN
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ISO:	64
Exposure Bias:	0 EV
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