100 Years of Design

Second Story
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100 Years of Design
100 Years of Design

Focusing on the intersections between design and society, “100 Years of Design” brings to life exemplary works from AIGA's digital archives, insightful interviews with living masters, quotes from leading designers, and significant moments from the organization’s history. These elements are woven into narratives to present how design informs, connects, delights, influences, and assists us.

Framing the narratives in this way allows the intention behind a piece to take center stage and focuses visitors on ''why'' a piece looks the way it does, not just what it looks like. Unlike other design retrospectives, the site offers visitors a new lens to view and evaluate great design.

The experience also encourages visitors to join a dynamic conversation about the role design plays in our daily lives. Users are invited to share their favorite works and describe what they mean to them. The site's responsive quality enables them to keep the conversation going from a variety of devices, from desktop to mobile to tablet.

100 years from now, visitors can look back on this rich collection of artifacts and reflect on how design has evolved to further shape our society.

secondstory.com/project/aiga-100

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Taken on: January 22, 2014
Sets appears in:   • 100 Years of Design   
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