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Second Story
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#Trashtag
#Trashtag

The way we broadcast messages has changed. In quiet commune with our personal devices, billions of data bits spring forth from our fingertips, quietly cross the vast “social media landscape,” and find their way to our followers. Scrolling through an endless sea of ephemeral status posts, we start to wonder if our compass is steering us toward social isolation.

For one week in downtown Atlanta, Second Story explored a radically different interface for social media: a Dumpster filled with more than 100 illuminated blocks inscribed with words and emoji stuck to its walls. The installation lived on Broad Street, a historic strip trafficked by students, office workers, and the impoverished. Here, anyone could use the pop-up forum to craft a personal message and share it with the public.

#Trashtag contributed both a physical and a digital spectacle to Elevate 2014, a weeklong series of city-sponsored installations and performances that activate underused streets through artistic experiences worth exploring. This year’s theme, “social city,” inspired the studio to create a space to post on social media by way of public performance.

The Dumpster not only collected, but amplified messages. People placed their words on a physical input box and pressed an oversized button to tweet their message on the Dumpster’s personal account, @TrashTagATL.

Strangers laughed together as they discovered hidden phrases nestled among a wall of words. #Trashtag created a vibrant social media landscape rooted in an unlikely space. Conversations flowed and shifted around the Dumpster, itself a symbol of change and renewal.

secondstory.com/project/trashtag

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Taken on: October 21, 2014
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Camera: Canon PowerShot ELPH 110 HS, f/2.7, 1/60 sec, 4.3mm, ISO 125 (more info) (hide info)
Camera: Canon PowerShot ELPH 110 HS
Lens: 4.3-21.5 mm
Aperture: f/2.7
Exposure Time: 0.017 sec (1/60)
Focal Length: 4.3mm
ISO: 125
Exposure Bias: 0 EV
Flash: Off, Did not fire
Exposure Mode: Auto
Metering Mode: Multi-segment
White Balance: Auto
Color Space: sRGB
Software: Aperture 3.5.1
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