Absolute Vodka - Love - a photo on Flickriver

Absolute Vodka - Love

            Absolut Drop
The Limited Edition Love Bottle from 2018 - Turning actions of hate into symbols of love 

(From the Absolute company website)

“Since the early 1980's, Absolut have been supporting the LGBTQ community. A colorful, diverse and respectful world is something to strive and work for. Not against.

We believe in creating a better, more open world. Where everyone has the freedom to express their true selves, without fear or discrimination. Where everyone has the right to love whomever they choose, wherever they come from.
This bottle is the ultimate expression of this.

Racism, sexism, homofobia and fear need to stop. To add a drop of change, we attended rallies around the world collecting racist and anti-LGBT hate sign we came across. The ink of hate was reused to create new bottles of love, produced in Åhus and spread to the world.

Unfortunately hatred soon reached our social media, to what we simply respond by asking haters to send more signs so that we could make good use of it.

Hate signs were not the only thing being recycled in this campaign. The bottle has been made using 70% recycled glass, including recycled glass from previous limited-edition bottles.

Absolut Drop, our limited edition that was launched on Valentine’s Day in 2018, is one of our most important and timeless campaigns to date, as it carries a message that everyone constantly needs to be reminded of.
Love,

Absolut

Some rights reserved

Taken on: October 9, 2022

Tags:

Absolut

love

LGBT

LGBTQ

vodka

liebe

amour

40%

750 ml

limited edition « less

Sets appears in: • 50mm • Bottles

Groups appears in: • 1000 Views • Zoom Text more » • Ottawa Photographers United • Creative Tabletop Photography • Ottawa and surroundings (People, pets, landscapes, whatever!) • minimum 2000 views • I Love This Bar • world in B&W • Bottles of Booze • Amateur Photographers Of Ottawa • Ottawa Black and White • Canon 50 1.4 LTM / RF • 1,000 Views Unlimited 1000 • 2,000 Views Unlimited 2000 • Canon RF Photo • Canon RF 50mm f/1.2L • Canon EOS RF • Canon RP • Liquor Bottles « less

Camera: Canon EOS RP, f/3.2, 1/100 sec, 50mm, ISO 1600 (more info) (hide info)

Camera:	Canon EOS RP
Aperture:	f/3.2
Exposure Time:	0.01 sec (1/100)
Focal Length:	50mm
ISO:	1600
Exposure Bias:	0 EV
Flash:	No Flash
Exposure Program:	Program AE
Exposure Mode:	Auto
Metering Mode:	Multi-segment
White Balance:	Auto
Color Space:	sRGB
Show full info

Stats: 2,144 views

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